La Sexta – Global Redesign
La Sexta – Global Redesign
For it’s tenth anniversary, the Spanish channel La Sexta wanted a new visual identity. It was a new step in our long-term relationship with Juan Ramón Martin (brand director at Atresmedia Group) and his team. Our aim was to modernize the look but to keep the nonconformist spirit, so representative of La Sexta. We kept the green colour, the base of La Sexta’s DNA, but we included other colours in the palette to create more nuances. We also created a series of funny animated pictograms that convey humour and affinity with viewers.
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“Gédéon’s team has loads of experience, it’s a real pleasure to work with them.”
JUAN RAMON MARTIN MUNOZ — BRAND DIRECTOR ATRESMEDIA GROUP
In the same spirit as the idents, we created a special animated pictogram for each program.
It’s a comical and original way to promote La Sexta’s shows.
Producer
Emmanuelle Lacaze
PRODUCTION MANAGER
Charlotte Vande Vyvre
Motion Designers
Stéphane Gibert, Lazare Bessière, Julien Tandé, Christophe Boutin
Art Director
Nicolas Famery
Music and Sound Design
La Plage Records
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