RTL ADALLIANCE – CANNES LIONS 2023
RTL ADALLIANCE – CANNES LIONS 2023
This year Gédéon returned to Cannes Lions to create the overall artistic direction of RTL AdAlliance beach place.
We worked with a new concept for the brand based on the idea of a “Perfect Match » to illustrate the merger that created RTL AdAlliance and using the RTL group style guidelines.
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We also designed the staff’s uniform, the choice of furniture, the signages (posters, animated videos, pictograms).
We also designed the staff’s uniform, the choice of furniture, the signages (posters, animated videos, pictograms).
We also designed the staff’s uniform, the choice of furniture, the signages (posters, animated videos, pictograms).
We also designed the staff’s uniform, the choice of furniture, the signages (posters, animated videos, pictograms).
We also designed the staff’s uniform, the choice of furniture, the signages (posters, animated videos, pictograms).
We also designed the staff’s uniform, the choice of furniture, the signages (posters, animated videos, pictograms).
We also designed the staff’s uniform, the choice of furniture, the signages (posters, animated videos, pictograms).
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Finally, we were in charge of the brand’s copywriting, and responsible for all the indoor and outdoor communication of the event.
Posters around Cannes, newsletters, the website, an app, a film featuring the brand’s new concept and also all the goodies.
PRODUCERS
Emmanuelle Lacaze & Eglantine Guitard
DESIGNERS
Marine Bourdon, Félix Bouraly Dulac & Loïc Losco
@photos/vidéos
Romain Redler & Aladdin Serraoui
ART DIRECTORS
Lazare Bessière & Nicolas Famery
MUSIC
Get a room
awards
Award of Distinction at The Communicator Awards 2024 in the category Campaign-Business-to-Business
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