RTL ADALLIANCE – CANNES LIONS
RTL ADALLIANCE – CANNES LIONS
Gédéon was in charge of the overall concept, branding and artistic direction of the RTL AdAlliance Beach for the Cannes Lions.
The beach was designed to emphasize the launch of this new international brand, the fruit of the alliance of RTL AdConnect, Smartclip and G+J i|MS.
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We worked with RTL AdAlliance on the overall artistic direction of the beach, from the choice of the architecture and the layout of the beach to the staff’s uniform, the choice of furniture, the lighting and the decoration.
The mission also included the design and production of all branding elements for the venue. Signage, video loops to animate the screens according to the time of day, posters, photocall, charging stations, wristbands, goodies…
The mission also included the design and production of all branding elements for the venue. Signage, video loops to animate the screens according to the time of day, posters, photocall, charging stations, wristbands, goodies…
The mission also included the design and production of all branding elements for the venue. Signage, video loops to animate the screens according to the time of day, posters, photocall, charging stations, wristbands, goodies…
The mission also included the design and production of all branding elements for the venue. Signage, video loops to animate the screens according to the time of day, posters, photocall, charging stations, wristbands, goodies…
The mission also included the design and production of all branding elements for the venue. Signage, video loops to animate the screens according to the time of day, posters, photocall, charging stations, wristbands, goodies…
The mission also included the design and production of all branding elements for the venue. Signage, video loops to animate the screens according to the time of day, posters, photocall, charging stations, wristbands, goodies…
The mission also included the design and production of all branding elements for the venue. Signage, video loops to animate the screens according to the time of day, posters, photocall, charging stations, wristbands, goodies…
Finally, we were in charge of the brand’s copywriting, and responsible for all the indoor and outdoor communication of the event.
Posters around Cannes, newsletters, the website, an app, a film revealing the new brand, but also all the goodies and even the wording printed on the staff’s clothes.
PRODUCERS
Emmanuelle Lacaze & Eglantine Guitard
GRAPHIC DESIGNER
Marine Bourdon
SET DECORATOR
Jenna Garnier
ART DIRECTORS
Nicolas Famery & Lazare Bessière
MOTION DESIGNER
Loïc Losco
awards
Winner at the German Design Award 2024 in the category Excellent Communications Design - Event
Award of Distinction at The Communicator Awards 2023 in the category Campaign Branding
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