Olympic Games – Look of The Games
Olympic Games – Look of The Games
Gédéon took on the challenge of transforming the Paris 2024 visual identity by creating and producing 360° animated guidelines, as imagined by the Paris 2024 and W company. These vibrant animations were brought to life in stadiums, made waves on social media, took center stage at the Paralympics closing ceremony, and were also used as giant projections on the Arc de Triomphe during the 5th and last Ceremony in Paris (‘Parade’).
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The guidelines we imagined were accompanied by the production of around a hundred elements in 2D and 3D.
Paris 2024 called on us to create and produce the athlete presentation videos, each one uniquely tailored to suit different stadiums and layouts. With multiple formats in play, we ensured every athlete’s entry was as memorable as the event itself!
Last but not least, Paris 2024 also entrusted us with the production of the 3D video that was released in the stadiums during the Victory ceremonies.
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PRODUCERS
Emmanuelle Lacaze & Karem Pirela
MOTION GRAPHICS
Cédric Besseau
ARTISTIC DIRECTION
Lazare Bessière
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