OKOO – TV and Outdoor Campaign
OKOO – TV and Outdoor Campaign
Okoo is the new offer for children from France Télévisions.
In addition to having created and produced the digital and on air identity, we also created the campaign. Indeed, we conceptualised all the outdoor campaign: print and animated ads.
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At the Okoo launch, we proposed capitalising on the concept of diverting the eyes. By referring to the logo and playing with it, we help the audience to remember the name and we illustrate the brand’s promise: interactivity, playfulness, liveliness and intimacy. The campaign places the programmes’ heroes and the children on the same level.
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For the print campaign, we use the eyes in the logo to replace those of the characters in the programmes. This playful appropriation reinforces the idea that it is a creative brand. It is also a nod to the filters and effects that are used on Snapchat and Instagram.
For the print campaign, we use the eyes in the logo to replace those of the characters in the programmes. This playful appropriation reinforces the idea that it is a creative brand. It is also a nod to the filters and effects that are used on Snapchat and Instagram.
For the print campaign, we use the eyes in the logo to replace those of the characters in the programmes. This playful appropriation reinforces the idea that it is a creative brand. It is also a nod to the filters and effects that are used on Snapchat and Instagram.
For the print campaign, we use the eyes in the logo to replace those of the characters in the programmes. This playful appropriation reinforces the idea that it is a creative brand. It is also a nod to the filters and effects that are used on Snapchat and Instagram.
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PRODUCERS
Emmanuelle Lacaze & Eglantine Guitard
MUSIC STUDIO
La Plage
ART DIRECTOR
Nicolas Lhomme
CREATION OF THE LOGOTYPE
Insign
awards
Promax Awards Europe 2020 / Finalist for OKOO "Best Integrated marketing campaign for a channel"
Promax Awards Europe 2020 / Silver for OKOO "Channel Key Art Campaign"
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