LFP – LIGUE 1 OPENER
LFP – LIGUE 1 OPENER
The LFP wanted to make Ligue 1 a love brand, turning it into an icon and a symbol of French excellence.
For their open title sequence, we proposed a theme that was in tune with the times and designed to attract young people and encourage them to follow Ligue 1 matches.
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The main obstacle was to create an opening that wouldn’t be outdated in three months due to change of team players, sponsors, etc; therefore, we had to find the common ground between players, teams and their public.
PRODUCERS
Emmanuelle Lacaze, Annabelle Mai,
Elisa Pascarel & Karem Pirela
DIRECTOR
Giovanni C. Lorusso
CREATIVE DIRECTOR
Nicolas Famery
MOTION DESIGNERS
Nicolas Fontal, Loïc Losco.
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