laSexta – Rebranding
laSexta – Rebranding
laSexta, the second biggest Atresmedia Group TV channel, is an influential player in the Spanish media landscape, known for experimenting with new ways to engage audiences. They have called on Gédéon (once again) to team up with them for their rebranding.
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It was hard to let go of a branding that was unanimously loved by the public and Atresmedia, so we had to come up with a bigger idea to keep the brand’s strength and offer a refreshing update. We decided to turn towards the logo.
Now, the main logo exhibits one tone of green and 6 other different shapes, 6 different expressions. The polymorphic logo conveys the character of the brand, a channel that offers a wide variety of programs.
The logo has an even more important role, working as a trigger, a transition or a cursor; it allows us to navigate through the content and to communicate directly with the viewers, play with them, guide them, and surprise them. This graphic system opens up an infinite playing field that expresses the freedom, richness, and fun of laSexta.
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PRODUCERS
Emmanuelle Lacaze & Karem Pirela
ARTISTIC DIRECTION
Lazare Bessière
CREATIVE DIRECTION
Nicolas Famery
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