KETNET & KETNET JUNIOR – NEW BRANDING MOTION DESIGN
KETNET & KETNET JUNIOR – NEW BRANDING MOTION DESIGN
VRT, the Flemish TV public service, entrusted Gédéon with the rebranding of its two main channels, VRT 1 and Canvas. Following this, the focus shifted to updating the visual identity of their children’s brands, Ketnet and Ketnet Junior, to better connect with their young audiences.
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The Ketnet team visited us in Paris with a folder filled with logos, emojis, fonts, colors, and ideas; they needed to find a way to put all the playfulness of this new branding in motion.
Ketnet, the channel for older kids and pre-teens, features some funny, thoughtful, and engaging youngsters, the Wrappers. They play an important role alongside the heroes of the shows, and, all together, they become the main characters of the swimming lane, an element that opens the door to the Ketnet universe.
Ketnet Junior is sweet and more tender to accompany the development of babies and toddlers who enjoy their programming.
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PRODUCERS
Emmanuelle Lacaze & Karem Pirela
ARTISTIC DIRECTORS
Lazare Bessière & Nicolas Lhomme
CREATIVE DIRECTOR
Nicolas Famery
MOTION DESIGNERS
Félix Bouraly Dulac
Baptiste Chomiol
Gaspard Courier
Nicolas Fontal
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