FRANCE INFO – NEW BRANDING
FRANCE INFO – NEW BRANDING
One year after the successful launch of the new identity for France 2’s news program, France Télévisions wanted this same identity to be rolled out on its 24-hour news channel France Info.
The main goal was to respond to concerns of unity and recognition of the brand ‘Info’ within France Télévisions.
In this context, France Info, a public service channel, must rise to the challenge of reaching the largest possible audience, all while delivering quality news that is verified and crystal clear.
The channel’s branding is a major element for responding to this challenge.
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Being ever-present onscreen, the branding must allow the TV viewer to immediately recognize that it’s a public service channel, a channel guaranteed to have quality and verified information. So, to keep brand unity, the new graphic codes were largely inspired by those of France 2’s news bulletins.
The branding must also allow the creation of strong visual markers so that TV viewers immediately find the information that they’re looking for. This is a very specific task which had to be carried out through the way that news is structured onscreen.
The graphic codes made for France 2 had to be adapted to the needs and specific constraints of a 24-hour news channel, bearing in mind that TV watchers do not have the same attention nor way of consuming news as they would for a news program.
On of the major issues notably came from deciding the news placement onscreen – a complex design job when we know that lots of news stories must be displayed at the same time but reading should be as clear as possible.
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Our aim was to create a design immediately attributable to France Télévisions that is dynamic and agile for a better understanding of current events.
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PRODUCERS
Emmanuelle Lacaze, Eglantine Guitard & Vivien Ferrand
CREATIVE DIRECTOR
Nicolas Famery
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