FRANCE 2 INFO – REBRANDING

In a world where television is suffering from the full brunt of fierce competition from social media and apps, where people are informed minute by minute from their smartphones, news broadcasts nonetheless continue to attract viewers. People come to validate the news they received during the day from journalists they trust. They form strong bonds with these journalists as a reliable news source.

It is with this in mind that France 2, the first French public service TV channel, entrusted Gédéon with the task of coming up with the new design for all of its newscasts. A design adapted to create a closer relation with all audiences and all generations. A design which provides a better understanding of the news.

Brand design

360° broadcast

Polymorphic design

Responsive

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Digital design was our main source of inspiration. Because it speaks to everyone, and it has been designed to be intuitive, agile and thus close to us. Because it has been made to guide the audience and tell stories.

France 2 wanted to develop an infotainment design to explain and present news in a simple, clear, dynamic and sequenced way. Digital design lends itself perfectly to this goal.

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This new design mainly expresses itself in the form of infographics integrated in a report or deployed on set screens or in XR. The graphic system has been thought out as a box of tools for reporters and their story. It is a polymorphic design composed of boxes whose size and location can be adapted to the narration.

These boxes allow the prioritization of information in the space of the screen and in time creating points of reference for the viewer. Boxes that create a genuine dialogue between images and information. The richness of the new visual grammar also allows a huge range of possibilities in layout and composition.

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The opener sequences are produced live on set.

It is a visual and sonic alert to launch the titles. It uses one of the major graphic codes of France 2 and France Télévisions, the dot. A dot which spreads out like a wave across the screens of the set and displays the news logo.

These news logos have been designed as brand blocks associating the motherbrand France 2 to those of the news to create a collection of trustworthy brand news.

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Last but not least, our design adapts to all formats. In addition to the 16/9 format for feature stories, the large screen on the set and the totem screen for on-air use, we have produced off-air communication ensuring 360° broadcasting (print, website, social media, digital banners…).

« Gédéon’s design is solid and timeless. Its formal quality emerges from its functionality. And when form is guided by function, you know you have a good design. »

Sinclair GODON — Artistic Director

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In a traditional milieu, TV newscasts often tend to stick to the norms, but, luckily, some brands are open to breaking boundaries. This is the case with France 2 who asked us to imagine an innovative new structure for the opening of the 8.00pm newscast.

Even before the opener and headlines appeared, on Monday 1st September, Léa Salamé began the news program directly with a simple and effective “Madame, monsieur, bonsoir”. This unconventional choice places humanity at the core, in a more and more virtual world. Léa Salamé’s engaging and articulate delivery fosters a sense of connection among news viewers in France. This approach creates a feeling of a more accessible, reliable and reassuring newscast.

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Producers

Emmanuelle Lacaze, Églantine Guitard, Élisa Pascarel et Charlotte Vande Vyvre

Director

Giovanni Lorusso

Creative director

Nicolas Famery

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