Cstar – Global Redesign
Cstar – Global Redesign
D17 changed its identity and name to CStar. To help the viewers remember it, we created a very dynamic logotype that acts as a stimulus to trigger animations. The on-air, online and off-air design has been conceived to be a tool kit enabling a hundred combinations of colors and textures. The fluorescent colors evoke pop culture and are in line with the fresh, entertaining and mainstream tone of the channel. We also created a dancing typography to evoke Cstar’s programming and its DNA: music and entertainment.
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“We created idents playing with the C of the logotype (that sounds like « it is » in French) and images of the stars, the presenters and the viewers. Developed in several formats and easily refreshable throughout the year these idents allow the channel to create a strong link between Cstar, the celebrities and the viewers.”
Emmanuelle Lacaze — Producer
We conceived this new global package in a 360° way in order to get a look and feel not only made for TV but also for off-air, tablets and mobile phones.
We conceived this new global package in a 360° way in order to get a look and feel not only made for TV but also for off-air, tablets and mobile phones.
We conceived this new global package in a 360° way in order to get a look and feel not only made for TV but also for off-air, tablets and mobile phones.
We conceived this new global package in a 360° way in order to get a look and feel not only made for TV but also for off-air, tablets and mobile phones.
To make the channel lively we imagined bumpers playing with the lyrics of current hits and also famous lines from movies and series shown on the channel.
Art Director
Nicolas Famery
Motion Designers
Antoine Beauvois
Cédric Besseau
Maxime Baïle
Producers
Emmanuelle Lacaze
Eglantine Guitard
Art Director Assistants
Stéphane Gibert
Lazare Bessière
Music & Sound Design
La Plage Records
awards
Promax BDA / Amsterdam 2017 / Bronze Award for "On Air Typography"
French Art Directors Club / Club des DA de la pub 2017 / Nominated in “Broadcast Design” category (Global Package)
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