AMAZON PRIME VIDEO – LE BAL DES FOLLES
AMAZON PRIME VIDEO – LE BAL DES FOLLES
We created the key-arts for the marketing campaign of the first Amazon Original French film, Le Bal des Folles by Mélanie Laurent.
Our concept was to focus primarily on female solidarity and the relationships between the characters.
This period film is a mirror to our society today. We have therefore given the key-arts a contemporary feel, with a crafted logotype that evokes the underlying theme of madness that is present in the film and perfectly fits the modernity of Melanie’s direction.
We created a wide variety of key-arts in multiple formats, adapted for all media (print, digital, DOOH, press kit…)
The
main
key-art
presents
the
two
main
characters:
Geneviève
and
Eugénie.
Their
closeness
and
the
hand
on
the
shoulder
highlight
their
female
solidarity.
They
face
us
and
look
at
us
with
intensity
and
determination,
creating
an
effect
that
is
both
powerful
and
intriguing,
catching
the
attention
of
the
viewer.
The
beauty
of
their
faces,
the
light,
the
softness
of
the
background
colour
and
the
cracked
wall
evoke
duality
and
suggest
the
drama
that
is
about
to
unfold.
We
shot
the
actors
in
Paris
with
the
talented
photographer
Delphine
Chanet
and
her
team.
The
main
key-art
presents
the
two
main
characters:
Geneviève
and
Eugénie.
Their
closeness
and
the
hand
on
the
shoulder
highlight
their
female
solidarity.
They
face
us
and
look
at
us
with
intensity
and
determination,
creating
an
effect
that
is
both
powerful
and
intriguing,
catching
the
attention
of
the
viewer.
The
beauty
of
their
faces,
the
light,
the
softness
of
the
background
colour
and
the
cracked
wall
evoke
duality
and
suggest
the
drama
that
is
about
to
unfold.
We
shot
the
actors
in
Paris
with
the
talented
photographer
Delphine
Chanet
and
her
team.
To accompany the main key-art, we produced two complementary posters which work together as a collection.
These attitudes give an insight into the characters (their sorority and fraternity) and highlight their modernity.
These interactions grab our attention, whilst also revealing the emotional side of the film.
We created a variety of DOOH (animated posters) combinations that are totally coherent with the rest of the campaign. During our gallery shoot, we filmed the actors in slow-motion as they stood on a revolving platform, in order to emphasize the mystery and drama of the overall concept.
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The press kit we created takes the form of a large booklet, bound with a Singer seam to recall a prestigious dance card.
It is composed of 2 high-quality recycled papers (one white and one black) and produced locally.
This booklet has been sent alongside a limited edition of the film poster, both enclosed in a large black made-to-measure envelope.
The addresses are handwritten by a calligrapher.
We created some composites, especially adapted to some digital formats.
They complement the rest of the campaign and allow more details to be revealed (other characters, the film set…).
We also branded the trailer by creating an animated version of our logo, a specific animation of the cast names and by using our graphic backgrounds.
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PRODUCERS
Emmanuelle Lacaze & Eglantine Guitard
PHOTOGRAPHER
Delphine Chanet @oliviamayolle
ARTISTIC DIRECTORS
Lazare Bessière, Cyril Houplain & Joachim Roncin
ASSISTANT PRODUCERS
Céline Dufour et Elisa Pascarel
DOP
Giovanni Lorusso
ASSISTANT ART DIRECTORS
Marine Bourdon & Baptiste Chomiol
awards
Winner at the German Design Award 2023 in the category Excellent Communications Design - Integrated Campaigns and Advertising
Silver at the Eyes & Ears 2022 in the category Best Integrated Campaign for a Fiction.
Shortlisted for Le Club des DA for Graphic Design // Press kit
Shortlisted for PROMAX Europe 2022 for Best Program Key-Art Campaign Print and Digital
Red Dot Award 2022 for Le Bal des Folles in the category Best Publishing & Print Media // Special Publications
Excellence Award for Le Bal des Folles at Communicator Awards 2022 for Best Print Advertising // Poster
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