Gedeon has fully redesigned France 4 as the young and connected channel of the French public TV group. In order to play and really communicate with the viewers, one of the key ideas was to develop a specific tool for them to design ad breaks. Gedeon created, designed and produced this brand new "mashup" app. We built the ergonomy and produced the different templates of the app. and we created a tutorial released on air and online.
Art Director Cédric Besseau Creative Director Bernard Bréchet Camera Operator Pierre Collet & Maxime Baïle Sound Designer Malcolm Goldie Sound Designer Jean-Christophe Vareille Production Manager Andrea Martinez Producer François Dameron France 4 Christophe Cluzel - Sophiane Tilikete
Silver Award for "Best bumper or station-ID package"
Silver Awards at the PromaxBDA Europe Awards for "General brand design package : channel, network, platform" "Interstitial/Short form spot design" "Use of social media for programme or channel promotion" and "General channel image campaign using multiple media"
Bronze Awards at the PromaxBDA Global Excellence Awards for "Promotional Interactive Applications" and "Art Direction & Design : Key art/Poster campaign" Shortlisted for "Promotional interactive applications"