FRANCE 24
10 YEARS
ANNIVERSARY
LFP
Reds vs Blues
LOUIS VUITTON
KNOW
HOW
MOVIE
FRANCE 4
CREATE
YOUR
OWN
AD BREAK!
FRANCE 4
CREATE
YOUR
OWN
AD BREAK!

Gedeon has fully redesigned France 4 as the young and connected channel of the French public TV group.
In order to play and really communicate with the viewers, one of the key ideas was to develop a specific tool for them to design ad breaks. Gedeon created, designed and produced this brand new "mashup" app. We built the ergonomy and produced the different templates of the app. and we created a tutorial released on air and online.

Art Director
Cédric Besseau
Creative Director
Bernard Bréchet
Camera Operator
Pierre Collet & Maxime Baïle
Sound Designer
Malcolm Goldie
Sound Designer
Jean-Christophe Vareille
Production Manager
Andrea Martinez
Producer
François Dameron
France 4
Christophe Cluzel - Sophiane Tilikete
Silver Award for "Best bumper or station-ID package"
Silver Awards at the PromaxBDA Europe Awards for
"General brand design package : channel, network, platform"
"Interstitial/Short form spot design"
"Use of social media for programme or channel promotion"
and "General channel image campaign using multiple media"

Bronze Awards at the PromaxBDA Global Excellence Awards for
"Promotional Interactive Applications"
and "Art Direction & Design : Key art/Poster campaign"
Shortlisted for "Promotional interactive applications"