Once again, Telenet trusted Gédéon to redesign its movies & series channels. We created a branding system entirely based on neon lights. It’s a strong symbol to evoke cinema and series and it’s also a very identifying element to reinforce the brand and to create connection with the audience. The wide possibilities of neon offer a feeling of constant renewal in the promos. For the bumpers, the neon easily refers to a thematic or to a service provided by the channels. And the neon also enables creating pictograms referring to a genre or to a specific content. Some watch TV. I PlayMore !
Art Directors Nicolas Famery, Stéphane Gibert Motion Designers Stéphane Gibert, Lazare Bessière Music & Sound Design La Plage Records Producers Emmanuelle Lacaze, Charlotte Vande Vyvre