Because RFI is so successful in Africa, we were asked to create images of the black continent that could empower the relationship between the radio and its audience. We chose to portray the listeners in their everyday life, but with a twist of fun and class. François-Xavier Gbré, an african photographer, captured these moments in the streets of Abidjan, to convey the positive vibrations RFI has been spread for 25 years now in whole Africa.
Creative Director Bernard Bréchet Photographer François-Xavier Gbré Producer François Dameron
Silver Award for "Best bumper or station-ID package"