15 years ago Gédéon launched the Brazilian documentary channel, Futura. We were invited in Rio to scan and evaluate the overall identity. A one week-trip was the occasion for meeting the different teams, scanning the various items, analyzing numerous topics. The idea is to challenge a brand that has so much to offer to difficult favelas of Rio and Brazil. For Gedeon, it's an amazing opportunity to support a great humanitarian project and to meet a wonderful in-house team.
Creative Director Bernard Bréchet Strategy François Dameron