LA SEXTA
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PACKAGING

15 years ago Gédéon launched the Brazilian documentary channel, Futura. We were invited in Rio to scan and evaluate the overall identity.
A one week-trip was the occasion for meeting the different teams, scanning the various items, analyzing numerous topics.
The idea is to challenge a brand that has so much to offer to difficult favelas of Rio and Brazil. For Gedeon, it's an amazing opportunity to support a great humanitarian project and to meet a wonderful in-house team.

Creative Director
Bernard Bréchet
Strategy
François Dameron
FRANCE 24
CORPORATE
CAMPAIGN