VTM
NEW
IDENTITY
VTM
NEW
IDENTITY

From among all the best international broadcast design companies (such as Trollback, Capacity & BDA), VTM, the first private Belgian Flemish channel, chose Gédéon on its innovative concept. We suggested to replace the traditional “one way communication” with a real dialog between the channel and the viewers, transforming them into active contributors in order to make the VTM brand lively and emotional.

No more traditional idents but photos, videos, sentences, sent by the viewers and posted on TV each day to connect with the audience.

No more classical promos but sequences in animated typography, with funny dialogs between the channel and its audience talking about the program.

Not only communication about the VTM programs but also idents or bumpers connected with the everyday life of the viewers (concert, traffic jam, Halloween, weather…).

It’s a concept that needs movement and that’s why we created a 360° vision, using Internet and social medias.

Art Director
Nicolas Famery
Producer
Emmanuelle Lacaze
Silver Award for "Best integrated marketing campaign" Europe Awards 2012
Nominated for "Best cross-platform promotion" Europe Awards 2012
"Best global package"