What do active women want ? They want “me-moments”! And Vitaya wants to be their first entertainment source. This 360° brand (TV, online, app, magazine) of Medialaan group asked Gédéon to create a warm and sunny visual identity. The circle is the basis of our design because it conveys generosity and warmth. Our logo is a monogram, a simple graphic sign that’s easy to remember. The palette is based on two ranges of colors : a bright one, to warm up dense images and a more neutral one to soften very colourful images.
Let’s recharge our batteries !
Julien Tandé, Christophe Boutin, Lazare Bessière
Emmanuelle Lacaze, Charlotte Vande Vyvre