VITAYA
MADE FOR
WOMEN
VITAYA
MADE FOR
WOMEN

What do active women want ? They want “me-moments”! And Vitaya wants to be their first entertainment source. This 360° brand (TV, online, app, magazine) of Medialaan group asked Gédéon to create a warm and sunny visual identity. The circle is the basis of our design because it conveys generosity and warmth. Our logo is a monogram, a simple graphic sign that’s easy to remember. The palette is based on two ranges of colors : a bright one, to warm up dense images and a more neutral one to soften very colourful images.

Let’s recharge our batteries !

Creative Director
Bernard Brechet
Art Director
Maxime Baïle
Motion Designers
Julien Tandé, Christophe Boutin, Lazare Bessière
Producers
Emmanuelle Lacaze, Charlotte Vande Vyvre