VIRGIN 17
AD
BREAKS
VIRGIN 17
AD
BREAKS

After the channels JUNE and GULLI, Lagardère entrusts the creation of the new design of its channel Virgin 17 to GÉDÉON. Gédéon creates a new promo system as well as logo idents around the star shaped logo of Virgin 17, and over 30 crazy ad breaks are shot showing regular people adopting the Virgin 17 philosophy.
VIRGIN 17 received an award at the "French Art Directors Club"in the ad breaks category.

Director
Clément Deneux
Creative Director
Bernard Bréchet
Art Director
Nicolas Famery
Producer
François Dameron
"Best ad breaks" 2010