TIJI
CORPORATE
DESIGN
TIJI
CORPORATE
DESIGN

Gédéon created the new visual identity of TIJI, the kids’ channel of the Lagardère Active group destined for 3-7 year olds. For TIJI, Gédéon conceived a new logo and a "hand-made" world to suggest the paper, clay, paint and cardboard, which are appreciated by kids at this age. TIJI's world is also a suspended world, fitting the channel's positioning "TIJI, the TV That’s Up to Their Imagination"!