PRIME
CORPORATE
DESIGN
PRIME
CORPORATE
DESIGN

Gédéon created the visual identity and the broadcast design for the multichannel cinema offer launched by TELENET in Belgium. A strong emblematic logotype, a "Star P" was systematically anchored in the show’s universe. The idents’ design plays with thematic customized animations and luminous logotype setting-off on stage. 
In 2009, Prime is a success and Gédéon had the mission to renew Primeʼs design while keeping its strong
identity. 26 new idents were produced in a very bright atmosphere that opened it to a larger audience.

Art Director & Director
Gordon
Producer
Emmanuelle Lacaze