PLAYSPORTS : IT'S ALL ABOUT EMOTIONS !
Playsports is the new premium and multi-platform sports package of Telenet, a Flemish media group. To connect with the audience and sports fans, we created the Playsports' logotype, a rectangular smiley face that can appear in the different colors of the teams and players.
The design approach works on all platforms. Gedeon has developed a whole toolkit that allows fans to communicate their favorite moments, their feelings and the sporting achievements of their team –or even themselves like running a marathon via the Playsports channels.
The design is also used in « augmented reality » during the TV programs to describe what is happening in the stadium, to give the positions of the players or to explain a game strategy. All the elements have been created to immerse the audience in the event and connect with their emotions.
That was also the goal of the original music score, inspired by movies rather than the sounds usually associated with sports to give the audience goose bumps with all the excitement that sports bring to fans.
Charlotte Vande Vyvre
MUSIC & SOUND DESIGN
La Plage Records