Gédéon recently redesigned Neox' identity. So for Christmas : no visual revolution. Just playing with the brand's strong graphical codes and pushing its humorous tone a bit further. Using yellow and circular forms, Gédéon created a funny, clumsy and very lovable Santa. He grumbles, he falls down, he gets in trouble with his sled... And eventually, he manages to place the gifts under the Christmas tree.
It's Christmas! Let's have some fun!
Charlotte Vande Vyvre