NEOX! - FRESCO Y ATREVIDO
When Neox asked Gédéon to rebrand its on air identity, the Spanish channel already had strong attributes in its programming : modernity, fun, no limits.
We pushed this humorous tone even further, implementing it in the design. We kept the main graphic codes -the yellow and the logo- and played with them. We invented a dynamic, refreshable and renewable graphic system, through which Neox can now communicate with its public, using numerous winks and play on words. We also played with the logotype, in a totally free way, making it alive in various small bumpers.
The new on air design embodies what we consider as the new basics of modernity : connectivity, simplicity and efficiency.
Charlotte Vande Vyvre