Logic-Immo, the leading real estate newspaper in France asked Gédéon to rebuild its visual identity.
A complete 360° redesign : logotype, visual identity from newspaper to website, including the app and specific tools for the sales force.
The goal was to upgrade the paper. We structured the message through a modular grid, organized more clearly the content thanks to a simplified layout and used the combination of black and white accented with fluorescent colors.
Result: the number of web visitors has exploded and the number of paper distributed too !