LOGIC IMMO
PRINT IDENTITY
AND
LAYOUT
LOGIC IMMO
PRINT IDENTITY
AND
LAYOUT

Logic-Immo, the leading real estate newspaper in France asked Gédéon to rebuild its visual identity.

A complete 360° redesign : logotype, visual identity from newspaper to website, including the app and specific tools for the sales force.

The goal was to upgrade the paper. We structured the message through a modular grid, organized more clearly the content thanks to a simplified layout and used the combination of black and white accented with fluorescent colors.

Result: the number of web visitors has exploded and the number of paper distributed too !

Creative Director
Bernard Bréchet
Producer
Emmanuelle Lacaze