FRANCE Ô
CORPORATE
DESIGN
FRANCE Ô
CORPORATE
DESIGN

Gédéon designed the new visual identity of France ô. To illustrate the channel’s main editorial idea "Open to the World", Gédéon designed France Ô's on-air identity on city walls (i.e. street art, tattoos...). The channel IDs are pictured on walls: short videos show people playing with the letter Ô of the logo. So, this historical symbol of the channel became the main element of the on-air branding (promos, idents, ad break bumpers...). A graphic
idea based on a specific color chart completed the branding and is used in the promos, coming up next on-screen inserts and 11 thematic openers. The song Cosmopolitan Music, composed by La Plage, was created to accompany the videos.

Art Director & Director
Clément Deneux
Creative Director
Bernard Bréchet
Producer
Emmanuelle Lacaze