France 4 is not just another public broadcaster. France 4 became a real cross media platform. Audience contribution is at the heart of the brand. No matter if smart or silly, viewer tweets are used as the lead-in for promos. They create a special bond between the young audience and the network.
Simplicity is also at stake. We use basic loops and gifs as a link to the web culture. Solid plain color plates, simple wipes and a unique font for a consistent and powerful design. Perfectly compatible for smartphones.
Each element is an opportunity to reinforce the user-contact with the network. The ad breaks for example are "designed" by users via a dedicated app., turning viewers into users. The idea of dialogue is pushed even further with the ad campaign. Based on mash-up images, it extends the impact and the fun to the on-air look of France 4.
Aude Debout, Thomas Cristiani, Antoine Roux
France 4, Art Director
"General brand design package : channel, network, platform"
"Interstitial/Short form spot design"
"Use of social media for programme or channel promotion"
and "General channel image campaign using multiple media"
Bronze Awards at the PromaxBDA Global Excellence Awards for
"Promotional Interactive Applications"
and "Art Direction & Design : Key art/Poster campaign"
Shortlisted for "Promotional interactive applications"