FRANCE 4
TURNING
VIEWERS
INTO
USERS
FRANCE 4
TURNING
VIEWERS
INTO
USERS

France 4 is not just another public broadcaster. France 4 became a real cross media platform. Audience contribution is at the heart of the brand. No matter if smart or silly, viewer tweets are used as the lead-in for promos. They create a special bond between the young audience and the network.
Simplicity is also at stake. We use basic loops and gifs as a link to the web culture. Solid plain color plates, simple wipes and a unique font for a consistent and powerful design. Perfectly compatible for smartphones.
Each element is an opportunity to reinforce the user-contact with the network. The ad breaks for example are "designed" by users via a dedicated app., turning viewers into users. The idea of dialogue is pushed even further with the ad campaign. Based on mash-up images, it extends the impact and the fun to the on-air look of France 4.

Creative Director
Bernard Bréchet
Art Directors
Aude Debout, Thomas Cristiani, Antoine Roux
Motion Designer
Cédric Besseau
Sound Designer
Malcolm Goldie
Sound Designer
Jean-Christophe Vareille
Production Manager
Églantine Guitard
Producer
François Dameron
France 4, Art Director
Sophiane Tilikete
Silver Award for "Best bumper or station-ID package"
Nominated for "Best audiovisual brand identity"
Silver Awards at the PromaxBDA Europe Awards for
"General brand design package : channel, network, platform"
"Interstitial/Short form spot design"
"Use of social media for programme or channel promotion"
and "General channel image campaign using multiple media"

Bronze Awards at the PromaxBDA Global Excellence Awards for
"Promotional Interactive Applications"
and "Art Direction & Design : Key art/Poster campaign"
Shortlisted for "Promotional interactive applications"