Gedeon designed 2 ads for the launching of a new program that explains the media to the teenagers (T'as tout compris).

Our answer? An illustration drawn on a photograph (close to France 4 mashup spirit) to divert the meaning of the picture. The aim is to make a smile on the kids' face and let them think a bit.

Art director
Cédric Besseau
Creative director
Bernard Bréchet
François Dameron