Gédéon is really proud of the two short-listed projects for the Eutelsat Awards 2014 : OCS (Entertainment category) and France 24 (News). Two packages that have nothing in common in terms of design but that both follow a simple but major rule : a good interface and a great campaign always are the result of clever strategics combined with smart art direction. A really simple but consistant and everlasting design. And ad messages targeting only one goal : connect with the audience. To make the story short, touch the viewer to connect with him.