When we won the pitch for Cuatro, a new non-thematic channel, we helped them launch it as an alternative to the other Spanish established channels. It was a real challenge and we had to find a way to make Cuatro very different.
Gédéon created and produced the logo and all the design including the News.
We had one goal : to establish a strong and simple identity targeting 24/40 year old. Referring to the 60’S, using just two colors (red and white) and a minimalist logotype, the Cuatroʼs powerful graphic identity offers immediate recognition.