Gédéon launched its third generation of the CAN opener for the next edition (Gabon 2017). The concept comes from the brand identity itself: the CAF logo turns into a giant stadium and comes back as the CAN logo. The sequence sets up colors, waves and trajectories that recall the match. To make the stadium specific and original, we used the triangles in the initial logo as structure retainers.
Elsa Lorich, Gauthier Philippe