TOTAL AFRICA CUP OF NATIONS
3rd GENERATION
TOTAL AFRICA CUP OF NATIONS
3rd GENERATION

Gédéon launched its third generation of the CAN opener for the next edition (Gabon 2017). The concept comes from the brand identity itself: the CAF logo turns into a giant stadium and comes back as the CAN logo. The sequence sets up colors, waves and trajectories that recall the match. To make the stadium specific and original, we used the triangles in the initial logo as structure retainers.

Creative Director
Bernard Bréchet
Art Director
Cédric Besseau
Assistants
Elsa Lorich, Gauthier Philippe
Motion Designers
Mathematic
Sound Design
Norbert Gilbert