CAMPAGNES TV
GLOBAL
PACKAGE
CAMPAGNES TV
GLOBAL
PACKAGE

Campagnes TV (Country TV) is a brand new thematic channel that targets an urban audience, which is keen on nature, fresh air and healthy food. The channel wanted to launch with a strong image, but only had a small budget-smaller than what is usually required. Gédéon created a powerful, funny and poetic image for the brand: a bunch of animals of the farm and some fields implanted in the city’s streets. These pictures live on air, on line, on paper… All the shots of this ad campaign are real, without post-production.

Creative Director
Bernard Bréchet
Director
Maxime Baïle
Art Director
Cédric Besseau
Photographer
Michel Bousquet
Producer
François Dameron
Nominated for "Best print ad for trade or consumer"