ADP, NEW ON AIR IDENTITY
The Paris airports do have their own in-house webtv channel. This cable service wants to inform the entire staff about the different services of this big organization. Its secondary goal is to improve team building.
GEDEON had that simple idea as a concept: see the world differently, meaning "an aerial point of view". The Paris Airports are not an airline company, but a service that takes care of the ground structures. That's why we've chosen to point the camera down.
We created an elegant and graphic package with a thematic color pallet. We captured a choreography of planes, trucks, cars and buses on the tarmac. And the beautiful ballet of air travelers waiting for their flight, or picking up their luggage. The typography always plays with the different elements within each composition. The logo emerges from the ground as light travels in a time-lapse. We also wanted to portray this amazing work space to convince the employees to look at it differently.