One day, one of our loyal clients came to Paris and said to us :
"I’m no longer looking for stupid idents. My brief is not about graphic design, it's all about the attitude of the brand. I want to find a new tone. A tone totally connected with our young viewers."
Inspired by this unusual brief, we developed a strategic and a graphic solution for 2BE, a Flemish commercial TV brand, targeting people from 18 to 45 years old.
Nicolas Famery, Stéphane Gibert & Gaël Lucien