1ÈRE
CORPORATE
DESIGN
1ÈRE
CORPORATE
DESIGN

Gédéon created the new identity and sound design for the 9 radio stations and TV channels of "1ÈRE" (FIRST in English) that are broadcast in French overseas territories (a part of the France Télévisions Network). Gédéon created the new on-air and off-air identity and sound design in collaboration with La Plage Records. Gédéon also conceived and produced the channels’ communication campaign (magazines, billboards...) with the slogan: TOUS 1ÈRE (We Are All First) with the simple and universal thumbs up gesture.