1ÈRE
CORPORATE
DESIGN
1ÈRE
CORPORATE
DESIGN

2 years after the launch of the 1ère channels, Gédéon enhanced their identity on air to convey their evolution. The design of the new trailers and block openers become more subtle, restraining the presence of the corporate yellow, transforming the square into a cube and speeding up the pace... A series of 60 ad breaks and idents were realized : the DOM-TOM real life and a smart wipe create a glimpse of magic.

Director
Clément Deneux
Director of photography
Maxime Baïle
Assistant Director
Elisa Pascarel
Producer
Emmanuelle Lacaze