Gédéon was asked to imagine a new language for the French public service. Their regular print ads were usually based on very corporate messages.
We suggested creating a singular voice for the brand.
A simple layout (a black background with a white font), and a strong idea expressed through a short sentence, in order to give the group a tone, a voice, a style.
Elegant and smart, humorous when possible.
Bottom line : ads that always have something to say.

Art Director
Bernard Bréchet
Copywriting
Bernard Bréchet
Copywriting (Journée de la femme)
Delphine Comby
Producer
Christophe Jarreau